Kristy Chan

Naarm/Melbourne-based graphic designer.


Launch Housing

2022 - Identity, Print
Supervised Dane Kerr

Proposed identity for Melbourne’s leading homelessness service, Launch Housing. Launch Housing is a not-for-profit organisation that seeks to help Melburnians find safe and secure housing, offering services from crisis accommodation to counselling to financial aid.

The existing identity is heavily reliant on photographs that create a negative connotation to the topic. This new identity focuses on creating a visual language that evokes a feeling of warmth and homeliness. Balancing an impression of reliable and trustworthy, warm and approachable, the brand guidelines document outlines how Launch Housing can visually express and match their messaging to audiences.